Alexander Shoshev from the construction dynasty: his grandfather was a carpenter, his father, a captain of riverboats, also worked part-time at a construction site in his spare time. Alexander first made models of toy ships, and from the age of 13 he built cottages with his father. In 1999, Shoshev moved from Kazan to Moscow. My wife dreamed of studying with fashion designer Vyacheslav Zaitsev. In 2005, the couple opened a fur atelier. Things went well, and the money earned on the fur coats was enough for their own furniture production. In 2008, Shoshev opened his first workshop.
Alexander Shoshev, owner of furniture production Interio Grand
He looked up to the Italians — he went to Italy specifically, looked at how furniture factories were organized. Favorite brands are Francesco Molon, Colombo Stile, Bacci, Jumba Collection. Hence the name of his own company — Interio Grand. The first project turned up quickly — one of the fashion house's clients brought her husband. He ordered an oak carved staircase for a four-story house. Alexander painfully worked on the project for six months, but with the first order he immediately paid off the initial investment.
Shoshev sought out other clients through architects. I called the professionals, persuaded them to look at the samples. He "courted the metropolitan architect Alexander Podgornov for a year," but now he does most of the projects with him (on average, about fifteen per year).
In his office at a 1300-square-meter factory. m in the west of Moscow, Shoshev shows photos. "This is an apartment with gold leaf and decorative crocodile skin panels on the walls, this is a house on Rublevka, this is a cinema on Antonovka. There are many businessmen from the Forbes list among my clients," Alexander flips through the pages of interior catalogs in which his works are published.
Shoshev's special pride is the project for the White House. Shoshev says that in 2011, the architect Podgornov designed the office of the deputy chairman of the government Vladislav Surkov and introduced Shoshev to the right people. Alexander won the tender for gilded wall and ceiling panels and doors. "At first, it was said that this would be the office of Deputy Prime Minister Alexander Khloponin. But while they were building — about 8 months, the plan has changed," says Shoshev. "Whoever was sitting in this office, it turned out well." According to Alexander, the project was coordinated for two months, there were no problems, the customer liked it. Panels made of expensive veneers — ash and walnut — were made in four rooms with a total area of 250 square meters. m: in the meeting room, reception, assistant's office and recreation room.
Six months ago, according to him, Shoshev was very lucky again: he was offered to complete Putin's recreation room in the Kremlin. Shoshev claims that he made cherry tables for the president, and even made a walnut mirror in a carved frame with gold leaf as a gift. "It was necessary to fulfill the order urgently, that's why they contacted us. I did everything in a month, it's very fast. The customer was satisfied."
Publication in Forbes magazine, October 2014
Shoshev sought out other clients through architects. I called the professionals, persuaded them to look at the samples. He "courted the metropolitan architect Alexander Podgornov for a year," but now he does most of the projects with him (on average, about fifteen per year).
In his office at a 1300-square-meter factory. m in the west of Moscow, Shoshev shows photos. "This is an apartment with gold leaf and decorative crocodile skin panels on the walls, this is a house on Rublevka, this is a cinema on Antonovka. There are many businessmen from the Forbes list among my clients," Alexander flips through the pages of interior catalogs in which his works are published.
Shoshev's special pride is the project for the White House. Shoshev says that in 2011, the architect Podgornov designed the office of the deputy chairman of the government Vladislav Surkov and introduced Shoshev to the right people. Alexander won the tender for gilded wall and ceiling panels and doors. "At first, it was said that this would be the office of Deputy Prime Minister Alexander Khloponin. But while they were building — about 8 months, the plan has changed," says Shoshev. "Whoever was sitting in this office, it turned out well." According to Alexander, the project was coordinated for two months, there were no problems, the customer liked it. Panels made of expensive veneers — ash and walnut — were made in four rooms with a total area of 250 square meters. m: in the meeting room, reception, assistant's office and recreation room.
Six months ago, according to him, Shoshev was very lucky again: he was offered to complete Putin's recreation room in the Kremlin. Shoshev claims that he made cherry tables for the president, and even made a walnut mirror in a carved frame with gold leaf as a gift. "It was necessary to fulfill the order urgently, that's why they contacted us. I did everything in a month, it's very fast. The customer was satisfied."
Publication in Forbes magazine, October 2014
